Herbal Eggs
CATEGORY
Packaging
client
Pure Eggs
year
2021
Overview
Pure Egg, a prominent player in the western Indian egg industry, embarked on a visionary project to revamp its holistic packaging and visual identity. The existing packaging faced challenges that hindered its appeal and failed to reflect the brand's commitment to purity and freshness. The goal of the project was to redefine the entire brand experience, from visual elements to packaging, ensuring alignment with modern market expectations.
Problem with current packaging
Outdated Brand Image: The existing packaging lacked a contemporary look, contributing to an outdated brand image that needed a fresh perspective.
Limited Appeal: With a design that did not resonate with a diverse local crowd, the packaging struggled to capture a broader market share.
Inadequate Trust Representation: The packaging failed to effectively communicate the trust and purity synonymous with Pure Egg's products, creating a potential gap with customers.
Creative solution Process
1. Brand Identity Revamp: A captivating compilation of eggs was introduced to symbolize trust and balance, bringing a modern and fresh perspective to Pure Egg's overall brand identity.
2. Playful Font Choice: The incorporation of a dynamic and playful font injected a sense of fun into the brand, broadening its appeal to a diverse audience.
3.Herbal Elements Integration: To enhance the natural and pure aspect of the product, herbal elements were seamlessly integrated into the design. This not only added aesthetic appeal but also communicated a commitment to freshness and health.
Impact and Future vision
The project aimed to position Pure Egg as a trailblazer in the egg industry, surpassing customer expectations and becoming a symbol of trust, freshness, and quality. The redesign sought to create a memorable brand experience, fostering a deeper connection with the local community and elevating Pure Egg to new heights in the competitive market.
