Muse
CATEGORY
Rewamp
client
Mūse
year
2023
About
Embarking on a design journey to curate a skincare range that resonates with the fast-paced lives of our busy youth. Welcome to "Honest Glow," a project that blends simplicity, authenticity, and a touch of elegance into skincare for the on-the-go generation.
Brief
The mission was clear - craft a skincare line that speaks the language of honesty, simplicity, and effectiveness. Tailored for the youth who crave genuine beauty routines amidst their bustling lives, Honest Glow aims to simplify self-care without compromising on quality.
What was done
Packaging Overhaul: Redefining visual identity with sleek, minimalist packaging that exudes transparency and purity. The chosen color palette of calming purple and earthy beige evokes a sense of tranquility and sophistication.
Digital Revamp: Breathing new life into online presence, crafting a digital space that reflects the honesty and vibrancy of the skincare range.
Creative Process
Every design decision was rooted in the essence of "true and honest" skincare. The choice of a calming purple and earthy beige as the visual elements aimed to create a harmonious blend. Purple symbolizes luxury, introspection, and authenticity, while beige adds a touch of warmth and grounding. Each element speaks to the youthful spirit and the desire for uncomplicated, effective beauty routines.
Takeaways
Muse is crafted for those juggling work, life, and everything in between. It caters to individuals seeking genuine skincare products that align with their values of simplicity and authenticity.
Join us on this journey of embracing the Honest Glow – a skincare range designed to complement the real, vibrant lives of our youth.
