Pakka Local
CATEGORY
Branding
client
Pakka Local
year
2024
Project overview
Embark on exhilarating journey of rebranding Pakka Local, an Indian street food truck, where the project essence lies in transforming its visual identity, menu layout, and overall brand experience. Drawing inspiration from the vivacious Indian street food culture, the project aims to encapsulate authenticity and delectability.
Visual identity Enhancement
Delve into the heart of Pakka Local's rebranding, witnessing the infusion of maroon, yellow, and white-beige hues to elevate its visual identity. Dynamic imagery and cultural authenticity converge to create a visually compelling representation, making Pakka Local approachable and irresistible.
Menu layout redesign
Explore the meticulously crafted menu layout, a canvas showcasing a diverse array of mouthwatering offerings. Bold maroons and vibrant yellows, coupled with culturally rich motifs, breathe life into the design, mirroring the energetic spirit of Indian street food markets.
Cultural fusion Design
Uncover the delicate art of blending tradition and creativity as Pakka Local undergoes a cultural transformation. Dive into the details of how motifs, prints, and a fusion of maroon, yellow, and white-beige infuse cultural aesthetics, creating a unique identity reflective of India's vibrant street food tapestry.
Customer experience focus
Every element of Pakka Local's rebranding is thoughtfully curated to offer a cohesive and visually appealing aesthetic, aiming not just to attract but to enhance the overall dining experience. Through the fusion of creativity and cultural authenticity, Project Pakka Local strives to carve a memorable and distinctive niche in the competitive street food industry landscape.
